Tradeshow professionals love promotional products

Tradeshow Professionals Know Effectiveness of Promotional Products

You ever wonder what tradeshow professionals do when they want to drive traffic to their booth?

Well, PPAI (Promotional Products Association International) did and decided to survey attendees at TS2, the industry tradeshow for exhibit and event planners to find out. What they found was that more than 95% used promotional products at their tradeshows and 72% stated that promotional products were either "extremely effective" or "effective" in achieving their goals.

The most common uses of promotional products by tradeshow professionals included:

Increase name recognition - 79%
Increase booth traffic - 64%
Generate goodwill - 37%
Attract new customers - 35%
Generate interest in products - 34%

The three most commonly used promotional products at tradeshows and events were:

Writing instruments - pens were most often mentioned
Wearables - t-shirts, golf shirts and logoed shirts were most often mentioned
Bags - tote bags were most frequently mentioned

The top three ways in which tradeshow professionals measure the success of the use of promotional products were:

Increased traffic at their booth - 56%
Tracking sales growth - 40%
Tracking customer retention - 25%

Information courtesy of PPAI (www.ppai.org) and Exhibitor magazine (www.exhibitoronline.com)