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Trade Show Basics -The opportunity to get face-to-face with prospects make trade shows very popular, but your trade show can too easily be undermined by poor planning and preparation for your event.
Attracting Trade Show Traffic - How do you get great trade show traffic? Promote It! Don't leave your success to chance. A profitable trade show experience depends on what you do prior to the trade show to insure your clients and prospects come to you. Identify the audience you want to reach, then bring them to your booth.
Making Your Trade Show Display Stand Out - Your trade show display is one of the most important aspects of your trade show presentation. Just being there isn't enough to make attending a trade show worthwhile. You need to have a trade show booth that's going to draw and engage potential customers.
Staffing Your Trade Show Event On the trade show floor it's critical that your booth staff, (whether they are product managers, sales managers, sales representatives or marketing personel) work as a team. Here's a few guidelines that can help you achieve a coordinated effort.
Trade Show Pitfalls & How To Avoid Them We all make mistakes, however doing so with your trade show exhibit can be costly. If you are aware of the pitfalls that can occur, there's a better chance you can avoid these errors. Here are 10 of the most common mistakes trade show exhibitors make prior, during and after the show.
Avoiding Trade Show Marketing Mistakes The key to a great trade show is marketing. But marketing is not an exact science and this leaves room for errors to occur. Following are ten of the most common marketing mistakes that trade show exhibitors often make. Learn to avoid these, and you increase the likelihood of a successful trade show.
Post Trade Show Evaluation & Follow-Up One of the most overlooked aspects of trade shows is following up on all leads obtained from the event in a timely manner and conducting a post show evaluation. Follow up activities are where most trade show exhibitors fail for a couple of reasons.
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