Exhibiting at trade shows and other exhibitions gives you a unique opportunity that can help you find new prospects network with others inside and outside of your industry, and at the same time create publicity for yourself.  If done right, you can achieve at one trade show, what could take you weeks to do otherwise.  According to the Center for Exhibit Industry Research, it costs 62% less to close a prospect generated from a trade show than one generated in the field.

 

To accomplish this, you must plan carefully.  That includes choosing the correct show, setting clear objectives, creating an effective exhibit and promoting your presence.  And you must do all of this BEFORE the show.